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August 28, 2007
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Buyer's marketHome sellers forced to slash prices . l0 U3 t7 u+ F9 r7 `3 s
By FRANK LANDRY, CITY HALL BUREAU" k0 N1 _/ y+ ~: A
/ C/ [* f3 ?. O8 R) c8 ^4 a( Y y8 T! fHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. / R8 q& t2 D o. `2 L5 g
9 Q* h S N3 o( e- _And new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. 2 V+ @% ?( O9 o! \9 h' e! L
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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0 X* G8 s( D* u"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." ( g3 M) Z% B8 A/ g$ Y
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000. 0 w$ G, j6 I1 d( m5 G, k: j1 K
% F; A X8 g6 n"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. 3 x: K* J; ?: M$ D Q1 }
7 R2 D& r% X- e9 C' bCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. * x7 j, ^3 q1 d* s ^- D
: L2 J' l; i0 NHe said many sellers are knowingly asking for more than their home can fetch. $ X5 u/ n: p9 }9 B1 N
0 l) y) I3 M# A# ^) D6 A& B5 G2 w"And quite frankly, the realtors are getting a bit frustrated," Hall said. 8 h# L. S$ _2 A% E$ _
1 |. r; o+ a+ o; }' l' Y"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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: p6 C7 d/ h* e2 h! j# O& w/ P. fThere are several theories as to why there are so many homes on the market.
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; q+ T; H$ d2 q2 OCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. 4 q0 q/ c, P( _$ d N$ L4 C1 ?! E
' ?# j8 g, k- F- i"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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Hall said many sellers with homes on the market in Edmonton today won't sell. . G- r" s T( M( \) z. u3 h3 f
7 k0 V4 q: X- Q* t+ ^" \"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." . t9 B2 Q+ j: w: @3 u0 {
, t+ Y; J' U/ z& r4 B; V+ G jThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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