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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
* w5 A7 {/ |) e, q5 ^+ ~+ C3 y N5 {By FRANK LANDRY, CITY HALL BUREAU) u6 P9 k, I& y$ K/ H7 `
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. ! u4 i3 S* l5 f. |4 ~$ {$ s* B& K
+ `7 V. m. `9 K9 M) ]/ q) p; VAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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) l* Y2 Y9 N5 C* `. F0 P6 U+ ["There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. ( V/ M. T( W$ p6 O
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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2 c* q6 P6 U( y, _ J7 v/ j4 g/ u# p"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. - F, Y& K* e5 c5 s; u
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Condos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. ! L' j) T* a: o+ D1 M+ v" z
' ]7 Q/ d; y$ r* ?( b# SHe said many sellers are knowingly asking for more than their home can fetch.
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"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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3 N9 v% z5 i9 o8 x) _1 Z9 O"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." ) g K; P$ k. @" @
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There are several theories as to why there are so many homes on the market.
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Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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* l) P: z* j% K# `Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. # M% k5 n5 r+ F; g4 o' R
; q# @& z7 f0 g0 [8 Q" C2 FKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. " M0 X( e6 s3 J( @
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." , T! M4 o- M% J+ ]
+ @- @: y' B% ]1 x: hHall said many sellers with homes on the market in Edmonton today won't sell.
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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