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August 28, 2007
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Buyer's marketHome sellers forced to slash prices ' H4 K& `/ o9 n* U* a& c
By FRANK LANDRY, CITY HALL BUREAU
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. 0 U$ o ^4 W* n1 W" o
3 }% ]) ~7 [: d( `# u i! }- BAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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: C$ c# g, L1 S: z: q0 V"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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9 i# e1 h& X% g: Y; {% P+ s2 V) wAs a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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- Q* u h9 S0 OJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. r: B! @( R6 p
, F: a+ y. O' o' C. `7 UCondos didn't fair much better, with 79% going for less than the asking price.
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: f/ ^; b' w6 p"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. / g R5 I' E( `: W* n
, b; K, _( s3 \' u$ z# H* I" AHe said many sellers are knowingly asking for more than their home can fetch.
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"And quite frankly, the realtors are getting a bit frustrated," Hall said. S6 z0 F/ C0 i# W' P) a" g
0 b7 a) u [! k2 a- F% a- F; b"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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" s. e3 c- v: m: H6 L [7 gThere are several theories as to why there are so many homes on the market.
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: Y6 }% a9 ?2 j# o+ E( OCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. , j; M% r; [6 Y1 n
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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( M4 r0 L! K8 [8 lPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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7 H) ?$ V6 K% K7 N- VKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. " z \ H) n. Q* W& J* \% Q
) n' j6 r @; f"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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Hall said many sellers with homes on the market in Edmonton today won't sell. # F1 u }0 o% V2 Z- [) i' ?
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." / x7 [) \. K8 T5 b9 w" y2 ^% A% u
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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