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August 28, 2007 7 s6 O2 ]! n G0 {
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Buyer's marketHome sellers forced to slash prices
5 o2 `" U( a A9 j2 tBy FRANK LANDRY, CITY HALL BUREAU6 s1 X6 o+ A' R g: a% v) z' l1 Y
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. 5 x/ I- O8 l1 O7 ~5 ~8 R
8 z) J/ N, ~. P& X' F! c* m* L: R9 [8 w3 U) HAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. ) r$ \' N4 v& |1 ?: ]7 E/ V4 \" v
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. / q* U$ m2 u: i' b1 x
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." ) m! L, i2 j& [' ]1 b( |
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. |2 d0 L$ m) @3 V4 i( s* W+ r
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. & |7 [* @8 f' F* }5 h
`9 c' k& ]1 D" z' O$ Q+ hCondos didn't fair much better, with 79% going for less than the asking price. ; q/ ?: a$ n& s' y5 e* ~) H" X7 o
: z9 r. `- d6 p6 f% R# E"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. : V4 b, N1 o S
. D. q& c! |- M- l. _. ?/ L- n0 GHe said many sellers are knowingly asking for more than their home can fetch. ' T: h# ?. o, n
$ J$ S" v' v R/ u/ X) |* W"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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There are several theories as to why there are so many homes on the market. 1 L4 B/ u; ]7 ^; n9 u9 u: k
7 h2 w( O B; P1 c A4 kCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. / _/ t4 I% r2 E6 F
! J, I8 c" a: e- \4 F& zOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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! I7 o: K0 M- P: uPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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) K# q. H2 a- {; [7 r1 MKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. 2 W0 l; X4 x+ H" q4 p8 }5 |
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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Hall said many sellers with homes on the market in Edmonton today won't sell.
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( s1 u* {3 U+ g6 k! {: I4 `"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." 4 H# F4 P: R8 @: |8 C% e
, H5 O2 G/ ]& W* ^) ]The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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