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August 28, 2007
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Buyer's marketHome sellers forced to slash prices % [# F, ?) d- i, C8 N% R) a
By FRANK LANDRY, CITY HALL BUREAU
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.
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And new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. ! q! e$ ~" b) j, @8 P' q5 b, m" ]
; U- Z4 X5 ]) p5 V: r; [2 |, p"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. $ H% q, U1 t' v( y& |) r$ {
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." ( B- M% m; x7 v& C
; P/ A2 @) A0 k$ O/ gAs a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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) B. l* ]9 C" ~# `# JCondos didn't fair much better, with 79% going for less than the asking price. & f, w5 `& Z9 O, C
D( l `; v Z. o3 w8 C"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. 7 x! ]! h) P$ O y7 Y, _+ B( }
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He said many sellers are knowingly asking for more than their home can fetch. l9 A+ q5 \- v8 W; `6 P
4 Z+ c3 i% s1 @' @$ w"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." " C0 F# [) {2 b! r; \; c) b1 T
: j1 Q$ \% f2 F+ b, \6 `There are several theories as to why there are so many homes on the market.
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& q2 ^8 }/ d; {7 F! `% X. k0 u, CCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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$ W# {4 E( t% }9 SOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. ! s2 _0 f/ o3 ^6 J }& {. l
+ j6 `& B ~. L+ YKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. ' S8 w8 D# t! O; ]' v a" L1 u
1 v: g! W( V- I"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." V) r# S4 z; K7 u
$ _$ D/ K/ ]4 i% y& ^Hall said many sellers with homes on the market in Edmonton today won't sell.
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." 2 p2 w* E3 N- |* }/ \0 p& a3 Q& Y; Q
6 ]: @5 a& T9 bThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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