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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
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* h) H4 ?5 ~- G8 ?$ }" T% LHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.
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2 _: o1 i8 ~5 ~3 Q5 q! f, \7 {And new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. 7 ?! [2 w2 v9 M3 D8 W; {; \
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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/ m! w5 O* M. k* _7 R# m"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. # u1 Z( \. o3 y) ~+ ?5 D
) ~) e/ E$ o! h8 h [' n( s4 LCondos didn't fair much better, with 79% going for less than the asking price. * q$ a7 J( D v, e) W& w# R
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. 8 ]5 Z4 O+ B1 K$ b& C' N+ v
# w \9 [, ~, T( C8 `3 T$ e* x/ t9 \8 @/ lHe said many sellers are knowingly asking for more than their home can fetch. ! s$ X6 B5 l3 [# k
, y5 U% }1 c( h. D8 w"And quite frankly, the realtors are getting a bit frustrated," Hall said. % P* m8 a$ |# f- ]3 d
( ~' J9 `7 }0 `0 {"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." ; F, E: S9 Y6 p# f
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There are several theories as to why there are so many homes on the market. 0 V4 r$ |: t4 Z
, d5 _8 D8 Z J. l9 b$ I/ KCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. : [ D& i* e& Z5 D3 m% y
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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$ E/ m0 n6 \' X, `. \Hall said many sellers with homes on the market in Edmonton today won't sell.
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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; O! Q1 s- o! g: {$ a. IThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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