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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
& A5 V0 F1 w0 FBy FRANK LANDRY, CITY HALL BUREAU
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.
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And new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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$ }/ b/ H7 q0 ?9 O& D5 N"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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8 e2 B6 k% x& ^# {' E& S' l"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." $ O3 c2 t/ o* l# i7 |# c; v
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000. 0 p! k; E) |- \ g) ^
* {9 G3 u- A" @8 m"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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. M! Q9 W0 \4 I W }( CJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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Condos didn't fair much better, with 79% going for less than the asking price. $ T. N5 G% {4 m* g" P
+ p5 d- U' @. H8 |+ n+ Y6 T"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.
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He said many sellers are knowingly asking for more than their home can fetch. ) H e9 j( ^7 s7 f+ o) {% _
7 F' j# _0 }6 O6 {* v" @3 y"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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& x+ L% e" F! v+ t' n; f"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." % _4 ^6 B1 R& Z% J+ x% k
2 y, M1 x, {0 F/ i0 qThere are several theories as to why there are so many homes on the market. , H0 d$ y2 c9 I. B- P
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Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. & p2 C( S8 ~! F" D8 d( }0 U( f N
* }8 P$ C8 w, j8 }2 O" H( gOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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" d# W: g! M; R. C1 K0 S& BPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. 8 p1 H; g* C5 l' ^% d
0 G9 m' F- W+ k6 e+ lKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. : [' t. y7 k% Z/ K2 u3 ~6 y o
9 X% d+ m. \5 `+ e6 |% Y! a# s"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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Hall said many sellers with homes on the market in Edmonton today won't sell.
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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