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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑 " I& `  r( E) q
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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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+ T0 q" Q+ ^: J9 \•70%:  Feel now is a good time to buy a home in Canada % D8 |! [4 m. ?7 U
•1/3:  Expect to move in the next five years
9 @! k1 G2 W' k; t. W9 p•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
  n+ P  h' T. v( A. S, t) W•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
% n7 W/ ^* x  m( V•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) " H1 v" I3 W" K9 u
What matters to homeowners:' s& b/ y# y* x; e9 O; D3 f
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. : e$ a) T  Y* w8 M. s! x! C  U" B
•"Service":  The top reason driving customer satisfaction with brokers. 3 B' Y) K0 U: N. i! _( O( v* o
•"A good relationship":  The top reason behind customer satisfaction with lenders.
1 G! A* i$ l5 u% W# L- i6 |Other interesting market share stats:' {, H9 }/ @; Z- n
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.) & j1 X" y8 I& F; i* h- ]& V  U
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.) % L4 g7 T' y" ^" i
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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http://www.happymortgages.com/newsarticle.asp?id=210
  T4 B/ N* J; r3 rSource:  The chart and all data are courtesy of CMHC.
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