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A New York state-based company has announced it will be adding genetic material to some high-end products.
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; {' Y3 c7 V* x! H& tApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 8 i/ z' `' t7 r! T% l: D, A
7 {" M4 n5 U6 F7 w3 ZThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. " o+ f, B! q; Q% ^% G( E5 J
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 1 @; n. j* h! a7 R. ?
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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