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A New York state-based company has announced it will be adding genetic material to some high-end products.
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( L, l3 |6 _5 z) T6 t6 }. |Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 7 L& j, J# ]9 W
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. : n9 } m' ]! w4 _- D3 b6 J
. o- [& W: r) f3 u) U0 AApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. . K8 Y3 U8 i0 b1 o
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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