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A New York state-based company has announced it will be adding genetic material to some high-end products. & k0 \( }* r) P* f! ]: _* X3 c
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. " V1 j* G" e' o5 m( j, j% @* R
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 2 W- o2 O1 |- c( o" r& x, R8 |
. a; N, j) D* z! I3 Y"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 3 j9 S+ ^4 g$ N6 E0 h. q' `% d# [' M- N
3 q3 T# s7 \, ~+ L hApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. ! Z; z8 H4 h5 l0 m( v( j$ Z# L2 F+ u
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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