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课文26 征购大饼干筒3 W e: o) E9 ]% G' T
461. No one can avoid being influenced by advertisements.8 k3 [3 y' E0 b1 S6 ]3 R- E$ h9 V
没有人能避免受广告的影响。
: A, b8 V" G* u5 o8 @$ j( W# q462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,5 ~0 u0 Y. M* s; a# L
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。/ k7 t6 o8 [# N2 r9 R; R1 `- E
463. for advertising exerts a subtle influence on us.
& {1 V8 L4 I \+ t 这是因为广告在我们身上施加着一种潜移默化的影响。" _. z( Q; v1 F8 t4 C: m
464. In their efforts to persuade us to buy this or that product,* J% J8 K8 Q! q) m
做广告的人在力图劝说我们买下这种产品或那种产品之前,9 p% h. l& L6 X, Z+ O8 q. U
465. advertisers have made a close study of human nature and have classified all our little weaknesses.
2 B# B2 b3 j# v 已经仔细地研究了人的本性,并把人的弱点进行了分类。5 c" ?: ^3 e9 i/ H# t0 U' ~0 a. r v
466. Advertisers discovered years ago that all of us love to get something for nothing.
5 ]3 [8 X/ k! D% m$ U' E1 p% r 做广告的人们多年前就发现我们大家都喜欢免费得到东西。1 {- ]" V" Q& m
467. An advertisement which begins with the magic word FREE can rarely go wrong.
]+ }( b E0 c% B 凡是用“免费”这个神奇的词开头的广告很少会失败的。4 e) q) ?6 J+ T4 }
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.$ M6 H( K1 [# Z$ d" @, `, E. b
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。/ _" J0 p& ]7 m2 ^- h
469. They devise hundreds of competitions which will enable us to win huge sums of money.
. n! p( E! v m- W9 |# T* H 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。% X5 w. m) \% F* S$ j! ?" ^
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
' F9 k# R2 c7 P2 W6 }0 @ 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。2 f* W7 V9 ?+ Z& M, Q' {5 n
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.3 ?, J# x; V0 ?
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
+ E9 m! ?) o: P, e472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.' c% ^' U! e) O; M; o
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。: h2 w6 O; [5 C0 E8 Z! s3 e# G7 e
473. The response to this competition was tremendous.
( `9 ? R8 }/ O# S2 @' K. `6 R# T 这次竞赛在听众中引起极其热烈的反响。
+ f6 I. ^4 C4 k1 p474. Before long, biscuits of all shapes and sizes began arriving at the factory.2 l/ f7 b8 X: U# L3 E
不久,形状各异,大小不一的饼干陆续送到工厂。! y+ T4 t8 j3 }. }) }3 ?0 H( V& y
475. One lady brought in a biscuit on a wheelbarrow.
' U# u1 U0 t: w2 Z* p 一位女士用手推车运来一个饼干,
+ X7 @8 U$ Z% F( V- i- Y# ] U% C5 f476. It weighed nearly 500 pounds.
4 Y7 |* @" O* C* E' J" o8 H/ Y8 d 重达500磅左右。( B/ X* X+ G+ H5 c! h! x0 j* f+ F1 c
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.4 }3 b- a# I) @$ y; a0 p3 K6 b
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
- @, a4 O1 u$ G' V478. All the biscuits that were sent were carefully weighed.
; N" L* u" h0 n; z9 N 凡送来的饼干都仔细地称量。! P8 k1 x4 s z6 g- F: j6 b5 b# ]
479. The largest was 713 pounds.
o! |4 M: l$ n* ]/ g" C5 |/ D! Z! _7 m 最重的一个达713磅,# A- |/ i- B5 t% D% M. x. }
480. It seemed certain that this would win the prize.0 d# ^: V# \5 k ^# l& T
看来这个饼干获奖无疑了。
; w- c/ i% X2 w* v481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
0 V" w% F5 t; @5 ` 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
& ]7 w+ x$ z1 W j482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
. C% M2 U1 N3 ]( T" u 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
8 f+ g' Z! B2 M- P. ?1 a483. It was so heavy that a crane had to be used to remove it from the lorry.) D$ E# X3 Z) u/ b& }
饼干份量太重了,用了一台起重机才把它从卡车上卸下。
v. s7 C3 z- a4 K- V* m484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
1 G" q4 \) N+ g3 } 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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