52号，马3，社会阶级和汽车品位

小黄 · 发表于 2012-5-25 23:07

本帖最后由小黄于 2012-5-25 23:09 编辑

十年胸的爱城的房子 - 照片为证一石激起千层浪，刚好我在另一个常去的论坛看到了一篇应景的文章。探讨美国富人阶级细分，以及他们对车的选择。文章和回帖评论都非常精彩，向大家推荐。

RIP Paul Fussell: A Tribute To The Man Who Informed My Perceptions On Luxury Automobiles

By Derek Kreindler on May 24, 2012

A credit to my parents (among many); they turned everything into a “teachable moment”. A new addition to my vocabulary came with a lesson on the root word, and whether it came from Latin, or French or Greek. A new song came with a quick history of Manchester 80′s New Wave, or Delta blues. My allowance was paid after chores and before a lesson on budgeting. A new car magazine had to be read and not just scanned through for pretty pictures.

And so came one of the lessons that ended up changing how I viewed the world. I was in my early teens, and had just discovered Tom Wolfe’s Bonfire of the Vanities, when my father suggested I read Paul Fussell’s Class. “It’s even got some car stuff in there; he talks about how people buy SUVs to look like they’re rich enough to have a country home. Just read it. You’ll like it.”

I devoured Class, as well as Bad, which I considered the advanced, up-to-date version, and never looked at the world in the same way. Not many books have done that. To explain both would take another essay entirely, but both books do a wonderful job of deconstruction consumering, advertising, marketing and most importantly, how all three prey on people’s insecurities relating to social status. Read them and you will feel both immune to “aspirational brand” marketing and also wondering about the class signals given off by friends, peers, people you interact with – and yourself.

Paul Fussell died today at age 88, and while his body of work is incredibly important in an era where class and money no longer have anything to do with one another, and the push to define ourselves through consuming goods has never been stronger. I leave you with the passage below, from Class, where Fussell ruthlessly dissects the semiotics of the automobile (and also perhaps, shows some indirect Panther love – remember, this book was written in the early/mid-80s)

“If your money and freedom and carelessness of censure allow you to buy any kind of car, you provide yourself with the meanest and most common to indicate that you`re not taking seriously so easily purchasable and thus vulgar a class totem. You have a Chevy, Ford, Plymouth or Dodge, and in the least interesting style and color. It may be clean, although slightly dirty is best.

You may not have a Rolls, Cadillac or a Mercedes. . . . The worst kind of upper-middle-class types own a Mercedes, just as the best own elderly Oldsmobiles, Buicks and Chryslers, and perhaps Jeeps and Land Rovers, the latter conveying the preppy suggestion that one of your residences is in a place so unpublic that the roads to it are not even paved, indeed are hardly passable by your ordinary vulgar automobile.”

And of course, some wisdom from my own mother, upon seeing the first $399/month lease deal for a BMW 320i

“Anyone can have a BMW now…and [redacted, her billionaire godfather] drives an old, beat up Buick.”

Two teachable moments, expressed in slightly different ways, updated for our times. Go out and buy the books. For the cost of a couple spark plugs, your outlook on the world will never be the same.

Spring10 · 发表于 2012-5-26 08:05

好文章，翻译一下更好

浪里黑条 · 发表于 2012-5-28 08:06

2009的夏天 · 发表于 2012-5-28 09:38

是要面对外部世界，信仰它的规则活着，还是面对内部世界，按照自己想法活着？两者可以有交集，但整体还是不一样的，想好了要哪种都可以，千万别换来换去，太痛苦了。
演好人生，要有喜剧的姿态，悲剧的精神

小黄 · 发表于 2012-5-28 10:29

2009的夏天发表于 2012-5-28 09:38
( l: _! X0 ^2 ?是要面对外部世界，信仰它的规则活着，还是面对内部世界，按照自己想法活着？两者可以有交集，但整体还是不 ...

H.P.第一集里面，Harry Potter站在魔镜前，Dumbledore说，这面镜子会给你最想看到的，一个最快乐的人看到的就是他自己的样子，不多也不少。

2009的夏天 · 发表于 2012-5-28 11:55

小黄发表于 2012-5-28 10:29
; Y0 T/ ?5 @* r; s& ]+ IH.P.第一集里面，Harry Potter站在魔镜前，Dumbledore说，这面镜子会给你最想看到的，一个最快乐的人看到 ...

结合罗林姐姐当时的处境，一切都可以解释

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