Sun Life 要退休Clarica 标牌

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Sun Life to retire Clarica name
8 I5 q! r4 P, _Duncan Mavin, Financial Post
Published: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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- e9 \4 c/ T  h) |* BClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

# L7 a# [" f" |' ?+ H8 |4 S6 f1 e公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
! v; ]1 k- z+ e* ?& J) ^3 t9 PClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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* Z. ^8 }0 m! ^' [. ^The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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# ~, `0 T' V& k; v7 f"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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- \8 I7 o) R* Z+ K6 y© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

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4 O: U/ d  k& v; g1 U9 k3 G本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
" A5 w2 c8 g! b3 f% U& p" dI have Clarica 商标的人寿保险,
9 @+ U) S$ F( Zsomething will chang???

" m1 c' q' ~0 vOnly the brand name will be changed. You don't need do anything.