Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
# ^$ F3 T" x9 b' B5 EDuncan Mavin, Financial Post
Published: Monday, March 26, 2007

* w) b5 ~( v$ B( w; f2 NSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

0 g' ]0 P8 e5 s- EClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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6 [5 R3 ]4 X* P5 m公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

: S% k! M8 m, `The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
# u& ?# n4 W' f. q& U. C"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

" l; r  B- e/ {" j: D& |6 Q2 X$ v"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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$ B  Z( g: V* r; s/ T; j© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
/ N! @4 ~1 u! E* S! e# S) V# `something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

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' S& t8 p1 D7 @  J  \* [4 H: k+ hOnly the brand name will be changed. You don't need do anything.