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Ron Chalmers, The Edmonton Journal6 a& v; ~* z5 e/ H* F+ l- o! ?
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.5 B7 t2 s( {2 K) ?
0 F* k S4 c" i+ J" Z# T3 [Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.8 K! |! ?$ Z3 z5 ~9 |2 j
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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; @' s5 \& H! C( mIs this a good time to buy a house in Alberta?
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1 B$ R7 L2 f7 U0 m; s2 {9 F: GNo, not according to the sample's composite score of 71, showing significant doubt.0 b. G* X6 u, C3 C# K
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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3 u8 b6 d6 g5 e5 UWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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. o& Z& }3 R7 k3 p( v8 d% mA question about household incomes drew a score of 141, as most people expected incomes to rise.
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. s! ]( b$ S4 ~/ H1 U! sThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.8 e+ M& z- o6 \# J7 o& @
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.( z9 c5 |) _* K- X9 D
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.+ e: ^6 X; s' V7 V; ~- ~ D2 b
) S/ M2 Z7 I3 CAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."+ T, J8 {0 g! Q" H
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The business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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6 W, u; F1 w& [+ ^1 U2 G- K5 s( s"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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