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Ron Chalmers, The Edmonton Journal
' N1 v% ?1 s- TPublished: Tuesday, April 03, 2007! a# b0 S) z! G# Z6 q: ~
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.0 S# D. W l% J+ |9 Z6 E: a
: B. A" L7 p T: BLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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- z) H. c% c) N3 \1 }0 |Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.2 E7 B# z5 W3 G
3 Z: d) \8 d7 A( mIs this a good time to buy a house in Alberta?! @5 q9 X; U+ e
' l# _$ B2 b. n QNo, not according to the sample's composite score of 71, showing significant doubt.
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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S n$ j% D' k2 m, }- c1 _The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.( G4 |# {8 F0 @9 t2 X. N9 ^
0 b; i! @! |9 t) f) K- |9 G/ CA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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, E- Q5 P$ K: \Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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