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Ron Chalmers, The Edmonton Journal
3 ? J4 I3 B1 xPublished: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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/ i$ B& [. \/ Q. S* Q0 kLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.9 V( r- m! Z/ X( L
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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Is this a good time to buy a house in Alberta?( @- {1 d: f% V- Y
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No, not according to the sample's composite score of 71, showing significant doubt.
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u' p6 |: f8 _8 kLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."$ }3 r- E u: g: ~6 D- N
" y+ d5 W5 ~5 P9 Q( BWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise., m9 g% A* K4 _: k
7 ~1 p0 I% g4 |4 l" j: a; ?A question about household incomes drew a score of 141, as most people expected incomes to rise." G6 ~! v# h' {7 Q; K6 n4 Z9 u+ X
+ t! d9 P, B" }3 ~2 ~The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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$ a) m* Z- w7 T: Q6 tThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.# _! z4 |+ N7 y6 M+ \) q$ t3 j
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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8 ?" H/ k5 ]! O$ q"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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