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Ron Chalmers, The Edmonton Journal5 M3 ]; |+ c$ K1 { d
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.0 j/ x% z2 `/ d6 u4 f
6 |! Z0 u2 ^9 I& BLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.9 \+ e5 I- B8 V: \/ {
' W5 p; Y# ] XIs this a good time to buy a house in Alberta?0 W5 @. D/ H" q9 a! U1 |* F; o/ T
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No, not according to the sample's composite score of 71, showing significant doubt.3 N( L; d/ Y/ h7 B) U' j
5 C) @% q4 [* d3 X, RLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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7 y" i9 R% }8 p1 R: `+ QWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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6 f2 G3 f: [" q7 ~8 ^3 CA question about household incomes drew a score of 141, as most people expected incomes to rise.
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.- z) _. F, r4 X! o; l
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."! v% v' G& Z" x4 E! f/ n9 q
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The business sample, like the consumer sample, expected interest rates to rise.# q! M3 q: n8 {8 |( p
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.( u" P2 A% T) O2 F: E* g
- ~+ F7 ?8 t* I% ^5 M# |* N& ~"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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