ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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5 j1 {# _2 P3 uCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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2 r. @  k+ R9 ]•70%:  Feel now is a good time to buy a home in Canada
* k! C: G- f- i•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
' f  S: Y9 I% T9 ~•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
1 T" n$ L* i9 G* @$ Q0 z•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:

•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
: _1 Y8 r: T( M7 i0 N; x1 I( V•"Service":  The top reason driving customer satisfaction with brokers.
# h9 d3 y2 ?, g) N4 w•"A good relationship":  The top reason behind customer satisfaction with lenders.
6 [; h' K" E. L% u2 m) WOther interesting market share stats:

5 t: Z$ @8 Y7 t6 \6 G& f2 a3 d* n' s•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

% y; ?+ f7 o5 V% I- \+ mhttp://www.happymortgages.com/newsarticle.asp?id=210
3 G$ B, q6 [' |; V/ Q& r, dSource:  The chart and all data are courtesy of CMHC.