ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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- Z) d; r9 J: F( {: H7 U5 sCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
2 z0 X- S; I" E! ?•1/3:  Expect to move in the next five years
, c. T8 [2 ]5 B•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
. z, M$ [% A* v3 {" R& F•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
. F: `! q* R+ [•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
& w" O  L/ i+ F  K' g4 s; oWhat matters to homeowners:

+ `8 {& \* t9 I7 `1 S6 Z•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
, g% ?3 |, U" C/ wOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
: S; }3 [0 m+ K- d+ Q, [/ _2 Y•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
7 e; }9 h" F0 U( e+ V' {+ T( O•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

- [$ f8 P! j: s/ v- e, }http://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.