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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑
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. D# Q! d  ?# `# P  h+ C" Q; ]( _* gCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
3 n9 y& P+ b- U& Q9 v- G' K" k•1/3:  Expect to move in the next five years 5 P; `" B$ @6 n4 |* q
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment. $ H0 C7 T" x: U- w; e
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?) - \* G8 g9 Y( L! n+ }# o: L
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) 8 r. h; k' h+ |% F7 V3 y$ y( U+ P1 O
What matters to homeowners:" o4 t5 u6 H8 H# V$ W
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. 3 I) M; v8 u# j( \& V' [
•"Service":  The top reason driving customer satisfaction with brokers. " p- U) }- @* u
•"A good relationship":  The top reason behind customer satisfaction with lenders. , Q9 ~* F" \3 Q
Other interesting market share stats:+ z) b5 u, W6 z+ v8 L0 f
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
  x  g+ N# V% j  t5 R•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
3 M! x: ]: i% x+ Y•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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' x% q9 `! n( phttp://www.happymortgages.com/newsarticle.asp?id=210- s1 }/ O+ w0 R# s. R& y9 W: p" c( F$ P+ u
Source:  The chart and all data are courtesy of CMHC.
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