ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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. e7 w4 A. k1 S* c+ Q: OCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

$ P! T: E7 W/ G- o3 E! u( M+ d•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
' \" V( s9 J+ _9 {. j4 r* D•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
& w: I* ]! g% Z% g) R/ k) |•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:

•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
" s4 o# k  }1 D3 z/ S•"Service":  The top reason driving customer satisfaction with brokers.
; @8 j. c, ~7 n4 W0 @9 I3 X•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
( Y$ V: V' ^; P* O8 K9 q
1 z. C' u8 f" {, B•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
( D* W: ]# `) f•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
  _* k7 E* f6 A0 Q+ I% B; @•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

http://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.