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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑 : E) [0 t  E6 w. d. h  b4 D
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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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9 D6 I1 Q% l/ l# k* c7 H•70%:  Feel now is a good time to buy a home in Canada 0 r- X. ?) b6 Q* u/ g8 C
•1/3:  Expect to move in the next five years , Y8 V, j8 V8 |2 }
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
! W0 S; O* u0 f8 e1 K* o1 n& D•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
! \7 m& }2 @. o0 I5 Y•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) / V9 f; K& ~  P+ T
What matters to homeowners:
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
  T4 @' [, ^& b4 v) W' B$ }•"Service":  The top reason driving customer satisfaction with brokers.
2 T; W2 \) q, h  I. {2 d•"A good relationship":  The top reason behind customer satisfaction with lenders. / C! O: W  M" t  R/ M
Other interesting market share stats:
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8 n) j% p" t6 E, H0 _1 f) q. O$ F•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
! I/ n6 n" h0 e: {* z6 }6 [/ x  `•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
3 ^, v, k, V. W- E•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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/ N% e: l9 q8 Hhttp://www.happymortgages.com/newsarticle.asp?id=210& w2 P8 }$ n3 H% a
Source:  The chart and all data are courtesy of CMHC.
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