ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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7 I4 t  m2 g  n9 g0 ~" ]CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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' O, c  I0 m$ a  D•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
9 T; v; ?; S6 P! a0 b* U' ]+ |1 ^•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
  X/ O( p* P$ ?* B- P8 [. ?3 [•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
/ \1 r' u9 \  F1 ?7 m& |- C$ \: C( kWhat matters to homeowners:
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: a5 x( S5 z/ _7 M* ^$ w) s/ Y•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
6 E/ @) V! S: v+ x5 b•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:

" ?$ E: x0 \: n) s& H, p: W•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
0 Y8 U- J# O' K$ t•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

http://www.happymortgages.com/newsarticle.asp?id=210
* Y$ H0 k+ i( LSource:  The chart and all data are courtesy of CMHC.