ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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$ |2 ~/ q* d: X, N1 W  m9 M4 }; HCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

2 i5 P0 n2 d$ C8 ~- l2 |+ |•70%:  Feel now is a good time to buy a home in Canada
7 f) j& ?( ]2 D% w( [•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
" u) B' y( M8 G" l! ?, l•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
9 ]( I- y% K" m& z' L6 @1 YWhat matters to homeowners:

+ P( D: S- O4 T•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
- N/ L6 R6 O5 j. W8 e: c•"A good relationship":  The top reason behind customer satisfaction with lenders.
. d6 y2 c. O4 N0 G1 F4 j4 }# }Other interesting market share stats:

3 ?3 D  d3 R' z# J3 I& k# V# n•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
7 m5 t- P+ N& Y5 [8 I' G& O•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

! W/ X3 _/ Q( W( M& M& |http://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.