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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑 ) p: ?4 e' V- @% L$ P' x+ Y
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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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6 f: J' c! h/ q) ]; @8 G•70%:  Feel now is a good time to buy a home in Canada % Z0 |$ `" d, r9 e& w
•1/3:  Expect to move in the next five years , f, ~/ x, a* T- K
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
% }5 x& W* M  A9 y7 A: U•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?) 1 Q. W% T4 C/ v
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) 4 s3 A( i* d1 e, W1 t! Y
What matters to homeowners:
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' \0 S0 X$ U+ g8 }- w9 j•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. ' F  P! p8 B- V
•"Service":  The top reason driving customer satisfaction with brokers. % z$ r8 P' Q3 E- ]; r2 a2 g7 N
•"A good relationship":  The top reason behind customer satisfaction with lenders. 5 {2 @; P4 G; r! c$ Q* B
Other interesting market share stats:: D( J% o) A4 z. p) R) _
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
" B# q2 j; f; y: ^% ~4 q•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
2 Y8 R4 w* f( n, k. Q•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.) - c) y7 O( B( f9 x

# m9 g  N# s% s% ghttp://www.happymortgages.com/newsarticle.asp?id=210
$ `, ~5 S; u& t" s0 D, n9 nSource:  The chart and all data are courtesy of CMHC.
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