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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑
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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:+ b: ^# r7 ^3 K2 ~( v# l# T2 p) E
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•70%:  Feel now is a good time to buy a home in Canada
/ }& q! S6 g" y  d' n•1/3:  Expect to move in the next five years ) Y8 d6 w. W& X. l" j: W9 j5 S6 O
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
1 k3 R8 [$ t. e•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
: m8 W, ]$ [! }: o% E9 }% r& _•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) 7 M% R' x& B& j' `& L' }8 B
What matters to homeowners:4 {" M  d) o( c5 r2 t
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. / [1 \- V6 S% k- l* [
•"Service":  The top reason driving customer satisfaction with brokers.
% P0 Z- w& G3 F* I" Z; Q2 ?•"A good relationship":  The top reason behind customer satisfaction with lenders.
4 {2 Q  m3 b7 t# m: `4 I; }Other interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
: U) d) h0 E" t9 h; ~•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.) 1 @7 _) g5 G" `1 ^
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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http://www.happymortgages.com/newsarticle.asp?id=210
1 H6 ]" Y& q: _: H2 }% g. V+ aSource:  The chart and all data are courtesy of CMHC.
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