ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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3 l, |$ `0 ]6 c1 g, T( ACMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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: Z0 o$ a6 M6 s2 |- n) w•70%:  Feel now is a good time to buy a home in Canada
' r# Q/ I* P& ^/ T% \, _$ M•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
& k1 a0 g6 q# z/ J8 c5 w9 X7 q•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
! x+ U. a# z$ ^9 c9 O- W2 R•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:

/ _8 r( m( J3 B' [% y. q•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
# d1 ~6 Y) r( [- g& v" m5 d  r. c; D•"A good relationship":  The top reason behind customer satisfaction with lenders.
. C1 g" K9 j0 I4 g& dOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
# y; L4 n/ T7 e: I! R3 w: k•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
& G! t% o; q" `•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

http://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.