ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
% _' y$ ]( ~5 h2 M/ P0 m•1/3:  Expect to move in the next five years
& y. R8 @- t9 u8 B$ E+ Y. z•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
; ?# J1 m& R( f3 b& h% ^& Z/ j; q•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
: T) i! p; E4 y: p* Y•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:

•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
% n, P0 Y/ i$ _! `•"Service":  The top reason driving customer satisfaction with brokers.
, z& r3 M! G1 [+ R2 L  o•"A good relationship":  The top reason behind customer satisfaction with lenders.
. M: o: X: Z7 l: B! KOther interesting market share stats:
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- u7 U! A: T2 m" Q6 J1 ]8 I•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
+ T* l2 ^- y8 Q•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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# B8 K' e2 B9 z: N! ~% E  lhttp://www.happymortgages.com/newsarticle.asp?id=210
$ e0 Q; |9 x) L8 H1 Z5 \Source:  The chart and all data are courtesy of CMHC.