 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
" R. u4 S# P2 x$ Z+ H
$ a8 M7 Z7 f9 w: [: F: l2 E/ Z ?" vApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
; i$ d" M' q( p; S* k. g1 h$ J2 j# U" ~3 [; V# S
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 0 T4 I8 ~8 N6 y2 }) _
6 s7 W( {4 o0 h
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
% ^8 G* }2 x0 i9 a4 t5 y
+ x, |( j7 I @7 O. HApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
! {$ L" e, K- w7 s
. S# J O& I$ u: |* YApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|
狗仔卡
发表于 2010-1-8 11:59
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
显身卡
