 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. % u4 j1 w" R# U: m
; j" D7 D- D( k- O# P- z; @; m, CApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
& h5 d, x' k8 x1 u6 k1 R k! v. ]
9 N# p5 c, c& H# }2 b5 u7 |The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 5 J: N$ a) u8 L+ U9 y: _5 a# y
2 A# i H: t, V; n" k: @7 H5 `& v4 X' }
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
t3 R2 e t8 {8 M! R
. [/ T; a; E) I+ |$ @/ AApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
+ m. w( t: r2 H! T Z, b8 e4 E) e$ q: F+ q( p
Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|