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A New York state-based company has announced it will be adding genetic material to some high-end products.
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! M" I b3 E0 Y" ^Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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9 L% l4 j% f8 @6 SThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. , Y0 t+ s* r* s9 P3 K, K. z
5 L' h* `7 c5 ` |"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 1 Z) d6 m- ^, g5 Z: A
" Z0 J5 A. }/ }' z) D& g) Z1 qApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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