 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. - M5 D4 J P) Y& U
+ ^, ~4 _1 k3 T# O/ CApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
# k9 J l8 E% ^7 n' _
& v* T# i3 n% g$ P- tThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
1 [1 b [# Y! g& k' k- J B7 ^
$ G8 q: d5 N1 o. M* Q"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ) Y! @+ n! b0 e# _' p3 w
4 {, @) y" C( f, ~/ b8 y' P
Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. & B& ?8 p" `9 p% ~$ `' M
3 N" ?8 { K" |+ E0 s7 A! ~
Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|
狗仔卡
发表于 2010-1-8 11:59
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
显身卡
