IT REALLY DEPDENDS ON THE PROGRAM RUNNING FOR THAT CAR. THE PROGRAM CHANGES EVERY MONTH BASE ON THE MARKET. THE REBATE IS THE ROOM FOR THE CAR. SAY IF TOYOTA GIVE $2000 TO THE DEALER, THEN THE MAX YOU CAN BRING DOWN IS $2500 FROM MSRP, COZ NO ONE WOULD SELL A CAR IF THEY LOSE MONEY ON IT. BE ON TOP OF ALL THE PROGRAMS, AND TAKE THE DEAL WHILE THE PROGRAM IS GOOD.