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Gary Amrstrong, Philip Kotler, Cunningham, Peggy Cunningham, Lilly Anne Buchwitz,
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. I& n0 A! h! R; T6 a Y" bMarketing: An Introduction: third canadian Edition,, Pearson Education Canada,
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]4 G% y6 S# _+ s- KFor UofA course: MARK 301 and more.5 g# @/ J% f8 q3 }2 p) b
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