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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
5 U6 F7 p! z4 u* H2 ^Duncan Mavin, Financial Post
6 K0 d; B' a, v9 j( j& ]/ R* ^$ p/ z5 tPublished: Monday, March 26, 2007
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) v4 l  L6 e! q( ]1 w0 ZSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。: ^0 z, t  b3 y; ^- {/ p
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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" G3 [' e& ?8 Z6 \. D" u公司说,这个改变将要在2008年第一季度完成。
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" A( v2 z" w% D. c9 RTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 A! Q9 R, [- T; c$ W
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.+ V! ?$ L. J: V) j  i8 q
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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5 W9 M. N1 i( C) N1 p; }0 h5 j1 xThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
0 o' p3 p! @1 c: E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.  B: k' c, H0 \% U

. r/ E; l3 x& p6 @"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
/ w* w- O2 h9 b$ a1 _dmavin@nationalpost.com7 \8 b9 ]1 |8 k. b( k  [% z

( Y  L  u9 k0 r7 H© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表/ `/ I, \) p/ U0 e
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本人翻译不当。标题应该翻译成:2 d/ v& A8 W# z% |# V$ P

" L* u, l+ P9 y2 M, ASun Life 要取消Clarica商标' X! V- L& q1 V+ F- H. g6 [$ w
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。- a! g! [& l. {+ a
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
# a1 V6 b2 z. [something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
' V9 s9 Q6 y  @1 hI have Clarica 商标的人寿保险,9 {& d* P, ^& p3 }- g7 U2 s
something will chang???

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Only the brand name will be changed. You don't need do anything.
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