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Sun Life to retire Clarica name
5 U6 F7 p! z4 u* H2 ^Duncan Mavin, Financial Post
6 K0 d; B' a, v9 j( j& ]/ R* ^$ p/ z5 tPublished: Monday, March 26, 2007: l6 X' K! n# K
) v4 l L6 e! q( ]1 w0 ZSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。: ^0 z, t b3 y; ^- {/ p
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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" G3 [' e& ?8 Z6 \. D" u公司说,这个改变将要在2008年第一季度完成。
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" A( v2 z" w% D. c9 RTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 A! Q9 R, [- T; c$ W
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.+ V! ?$ L. J: V) j i8 q
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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5 W9 M. N1 i( C) N1 p; }0 h5 j1 xThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
0 o' p3 p! @1 c: E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart. B: k' c, H0 \% U
. r/ E; l3 x& p6 @"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
/ w* w- O2 h9 b$ a1 _dmavin@nationalpost.com7 \8 b9 ]1 |8 k. b( k [% z
( Y L u9 k0 r7 H© Financial Post 2007 |
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