Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
* ^, E+ P& r  Y" k6 ]5 S" aDuncan Mavin, Financial Post
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
5 z* r$ `" p; i2 Z/ zClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
- ?+ `' V6 L4 ^- N) c5 pThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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5 o% W& g: n6 c' ~The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
: W. X; }( `* b, F3 H"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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! O% q1 ?( `& d8 V! w"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
, O  {; L9 W( v& h& c& K. @4 Pdmavin@nationalpost.com

© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

7 r5 s0 s) H% y本人翻译不当。标题应该翻译成：

+ S" h5 j7 |4 Z" `Sun Life 要取消Clarica商标
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* U$ z' _9 Z/ a2 Y5 f. U% [6 @Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
: i' T/ e2 ]" ^8 Z7 j/ Ssomething will chang???

Only the brand name will be changed. You don't need do anything.