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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
! { z- E. ^- o- n# W6 NBy FRANK LANDRY, CITY HALL BUREAU! M ~2 ^) s* W) ~. Z. \
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. _6 h8 ]. ~; {/ p; u
/ c$ N( \4 z: P- v0 qAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. 0 v' E$ \2 t0 O+ k6 Z2 X+ V
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. ( K# K& Q/ K- Q1 D* X; s
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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$ |( h, ^: |9 C0 }& U; uCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.
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% r* O' ^5 F, r2 a9 |) G RHe said many sellers are knowingly asking for more than their home can fetch.
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"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." + ^! |2 r/ I( W1 Z
4 Q8 U @+ M+ f+ \3 }There are several theories as to why there are so many homes on the market. 7 Z/ ^; x& f# h. n" k. h
3 `, e9 s5 W/ g& B0 M6 h: @Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. . [5 ]" | W. I+ z; Z: @0 F7 `/ C
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said. ) M2 ? [5 |" k
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. # ?7 n) r9 e: o0 G6 ? Y4 m
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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& V3 C! C) b# m; UHall said many sellers with homes on the market in Edmonton today won't sell. 3 y8 P8 K2 }& R4 W9 ^& O L
" X/ `3 D# U5 n! ^. }' ?5 {"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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