 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. ; u* U/ @" G/ t" W
$ w& F i! }2 T( ]3 M* I4 mApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ! N: k% V8 D( Q. Y: r2 o
% L a0 S4 ?- a7 x# f3 G& y4 i
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ) F. x& j4 d( j% I( ^( m- ?- g- Q
6 V4 C' \* M/ J"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. & G* s9 e; E& O
8 ~4 B* b. g7 E9 M# V' e* fApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. , {' v/ P1 o6 S. O5 r) i% f( \/ k
H- d; u6 d5 UApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|