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A New York state-based company has announced it will be adding genetic material to some high-end products. 7 q5 i* @8 V2 i
, @6 e0 v D+ I6 aApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 3 w- q( D# d; \7 ^7 f
& e+ V, C/ m' G& [; T! P9 HThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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6 I/ {$ Q: L5 H d; [. V"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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# k+ f) D) T' i4 hApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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