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A New York state-based company has announced it will be adding genetic material to some high-end products. 7 O* p6 Y9 X/ _; ]- I# u; Y
% I- C" \3 W/ B) h0 T, xApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 3 D: e4 ]/ i) L; F
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ) B8 r2 A- B4 z
) K" _5 y: N' J, ]"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. : l9 K8 | j% }1 m' N- h
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. & J3 N5 q/ E/ [) z
1 v4 m. I' L6 P8 Y+ D+ vApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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