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A New York state-based company has announced it will be adding genetic material to some high-end products. : `7 ?( |7 j% r# ?9 O2 D* P
- ]5 M9 N9 H" G& ^( FApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. & i1 E2 [ D5 k, W
* z1 ]: B2 ]( a7 ]$ ^) dThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. - f( l5 `6 O$ ?; P8 I
6 A. E. }+ B: t6 l `"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 1 ^6 j* K' M/ e( r- }
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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5 H/ S: o% K, ~7 a! \Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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