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发表于 2015-2-28 21:48
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Stock soars after Cold-fX wins crucial approval
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EDMONTON - CV Technologies Inc. shares rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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: W0 g& G" k& \# p- _BY THE EDMONTON JOURNAL FEBRUARY 16, 2007
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( M$ Q" c$ U- ~6 vEDMONTON - CV Technologies Inc. SHARES rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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The agency said CV Technologies can continue to market Cold-fX as helping "to reduce the frequency, severity and duration of cold and flu symptoms by boosting the IMMUNE SYSTEM."
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e. `. k" o! e s3 e" q5 RThe APPROVAL follows a review of seven clinical trials and more than 10 years of research about the product.0 H! K& v9 }- g+ ?4 z: k
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It should create even more confidence among consumers and medical professionals that the product works, CEO Jacqueline Shan said Thursday.
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It certainly instilled confidence in the market, as shares closed at $2.90 on THE TORONTO STOCK EXCHANGE, up $1.08 on a volume of 4.6 million.: I3 m5 C E& R* v) w/ Q( J8 T
, ?) ^5 n5 O N2 W H3 f"As a scientist, it's one of the highlights of my CAREER," Shan said.$ j1 [( K: _# _! [
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"This approval is a breakthrough in realizing our vision of being a global leader in developing products for disease prevention.". Z3 K" W1 |; d' o1 T
# p/ D6 \7 y$ I; e, IIt's Cold-fX's strongest medical recognition to date, said Shan. It means the company can advertise the HEALTH BENEFITS more effectively to consumers and health professionals, she said.% J5 c0 s( A: w. x" p) }" L
; o, n7 G% v! |* NGinseng-based Cold-fX is already the top-selling cold and flu treatment in Canada, but Shan said there is plenty of room for more growth.6 b3 h$ f4 w$ ~
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The approval will also help raise the product's PROFILE in the lucrative U.S. market, which Cold-fX entered in October. The move came with a new marketing push, using former Oilers superstar Mark Messier as its spokesman.
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3 Q* e$ X/ S9 ^6 F" O' y0 Shttp://www.canada.com/story.html ... 9-be80-f40f1426f662 |
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发表于 2015-2-28 18:25
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发表于 2015-2-28 19:45
