Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
; Q! l. X9 b4 YPublished: Monday, March 26, 2007
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% t& R9 O6 o* h7 Y' c- CSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

, f# H2 i( K: u  I) HClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

& s4 a9 A8 O8 [# b3 Q5 L公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
0 N( t, s3 r6 v6 _: ]! E8 L6 mClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
! |0 F* w/ V+ W"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

  C) L2 B# S7 I6 Y4 p/ ~© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
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. _$ b- L7 `& D1 j, A6 l; T$ G% zSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
" J1 b% @6 E' A" dsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
0 a8 }2 h/ G/ [; ~+ d8 x: ]/ BI have Clarica 商标的人寿保险,
something will chang???

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, _  F/ ]2 l) h2 v" f7 A  qOnly the brand name will be changed. You don't need do anything.