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Sun Life to retire Clarica name: n6 W- K1 [4 e/ c- t
Duncan Mavin, Financial Post
! O) g: g, n3 E, g, M( P: A nPublished: Monday, March 26, 2007+ N' [. l& m) S' p4 @! J
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。9 q$ I; j: W3 m9 U3 |
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。 x7 }. g ^. G3 V# H% q
4 j' T# o4 C6 ~6 z$ {" a现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。: z# H7 L) U+ b. P$ X$ V J
& P# u# f) ^- Q! z! DTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
5 b- ]1 @( @9 z" SClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.2 \/ T' q* D) x+ T$ w, M) a7 T
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.$ |$ t4 x% x$ s! R- }' F
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.* [0 P7 Q9 ^0 \
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
9 B& Y3 f! r1 A6 ~" F: Ndmavin@nationalpost.com1 Z# f3 @$ i* s7 B1 m
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© Financial Post 2007 |
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