Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
& n& h& L2 p5 W3 m/ b/ |8 f( ADuncan Mavin, Financial Post
Published: Monday, March 26, 2007
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6 s& t7 Z) J$ D' {  z9 I4 DSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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1 Z, {' D2 v& s  F现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

8 ~+ L4 q+ [; P" y4 \8 u3 e/ O公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
( l" I9 |1 y) A# ^3 x; p: m"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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. Z0 v# e3 ]" X2 r"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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! N) h6 }" y2 |© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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5 g( c: }9 G: w! }+ [7 g本人翻译不当。标题应该翻译成：

( U( \7 h; [1 t, ~5 e9 `Sun Life 要取消Clarica商标

8 t5 {/ \  [( w* f- M3 l2 N9 tSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
0 i( o- T. H( C& h1 a! ^something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
. E- r4 r! g! p3 e+ K+ KI have Clarica 商标的人寿保险,
something will chang???

% I& {  a: k& rOnly the brand name will be changed. You don't need do anything.