Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
, }3 L( a! e' h4 O  tPublished: Monday, March 26, 2007
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. S8 \# |/ i- U7 T$ o. }8 JSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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+ i( h. [# O9 }1 N% E公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
( ?' G+ ~) t0 p7 wClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
( }  w2 C5 F; J) nThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

  K7 w2 P1 f5 B& e! n  n9 [; SThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
7 A9 j' {6 \) h' O( G# t"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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" [: s) p  _5 U2 b8 e$ C- ?0 r本人翻译不当。标题应该翻译成：
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( u; f6 P4 o0 _Sun Life 要取消Clarica商标
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2 ?3 Y' @4 q. t3 v! h% _Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
- h. `  N' ^& M; Y& d# Psomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

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* m# \1 M5 n& D+ e/ _Only the brand name will be changed. You don't need do anything.