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Sun Life to retire Clarica name' a" w; E% Y4 k! b" G" c. Y/ `1 w
Duncan Mavin, Financial Post
$ D# R {3 [: j& ]& o2 S$ |/ t& h7 pPublished: Monday, March 26, 2007: R2 Y- N8 H) T( ^0 P0 f
' C1 M: j, h0 A6 \/ |Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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, N: j* }+ _; [ H6 X* YClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。6 c- I. c) G& L5 A' A
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.) F0 B2 @+ g; a- a7 v
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.0 j8 h1 x0 x: E2 ^
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
5 y3 {! i9 M2 L, A( K5 l& T"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
( v7 X! e' z/ i% Udmavin@nationalpost.com
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© Financial Post 2007 |
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