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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name' a" w; E% Y4 k! b" G" c. Y/ `1 w
Duncan Mavin, Financial Post
$ D# R  {3 [: j& ]& o2 S$ |/ t& h7 pPublished: Monday, March 26, 2007
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' C1 M: j, h0 A6 \/ |Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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, N: j* }+ _; [  H6 X* YClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。6 c- I. c) G& L5 A' A
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.) F0 B2 @+ g; a- a7 v
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.0 j8 h1 x0 x: E2 ^
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
5 y3 {! i9 M2 L, A( K5 l& T"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
( v7 X! e' z/ i% Udmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表( b$ f3 M2 Y& E# D! \, |+ y

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5 [9 H+ {" B* ~* x1 z8 }& p& T本人翻译不当。标题应该翻译成:3 E: O3 U. d- W* z1 o

6 o/ j" }- a; P8 J0 zSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。% Z6 H$ X! _6 J: v
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,! }6 b7 T' {8 Z9 J, U* }; a
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
9 _7 F  B4 H9 W4 sI have Clarica 商标的人寿保险,
( B# M$ w6 F# Q: s1 [something will chang???
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+ C4 L: E( R0 q3 F6 t6 l4 P1 X3 M' a  a) {Only the brand name will be changed. You don't need do anything.
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