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Ron Chalmers, The Edmonton Journal; O9 e# d" U7 l$ F
Published: Tuesday, April 03, 2007# J. V5 `% R, S$ ?( k5 O
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.7 Z4 ]5 s a \7 c) L
+ K/ P& g5 b; w5 Y. ], VLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.' l* Z# C- a0 @+ N' o0 z/ u
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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" W8 B$ j: L* L' @2 tIs this a good time to buy a house in Alberta?6 p6 S6 E% w9 g6 F% d9 |; x- B
% U b/ v2 d9 P8 \: y# O2 eNo, not according to the sample's composite score of 71, showing significant doubt.0 u2 y' F9 g( R& i0 |& C2 I1 t; e
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."1 s7 I3 ^# h2 l4 O9 z9 h
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.# G6 p& Z/ U# n# n
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A question about household incomes drew a score of 141, as most people expected incomes to rise.# _/ x) Q7 E' Z' e8 T
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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4 Q2 l/ w2 a! q4 R9 Y5 M, PThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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0 I1 f. Z- V9 X5 ]A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.$ T. s( w) F; x3 l& M- D
5 f! v& e1 n8 b" G2 e7 m) W+ yAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."" v+ M4 R4 F l; \1 h
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The business sample, like the consumer sample, expected interest rates to rise.' y9 T& o5 a. T9 `! B
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.0 X4 k5 k- ]) |% \8 U1 n
' @ |9 \* J, y ^"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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