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Ron Chalmers, The Edmonton Journal+ p( m" u4 J# R- R+ Z7 _& y
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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* V: a; H" v) q- P; v. r# qLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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- \& M; M9 s" ^* e/ I |# |Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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. A% Q: z H+ r" f" e8 CIs this a good time to buy a house in Alberta?+ U& j0 D+ b% v" o
1 e e" T) v% v/ F* ]No, not according to the sample's composite score of 71, showing significant doubt.
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) ]. S# P$ \+ x( sLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.5 j" l6 G' }) l. u5 e
1 n; u# c" q8 q9 k+ w! O8 DA question about household incomes drew a score of 141, as most people expected incomes to rise.9 {! L7 ] A6 |$ A
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.$ c! n+ e; u% U/ ?, S0 x" Y
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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2 v$ V1 c5 ]' @" v, T! SA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.* X4 D, [3 W, b: z, |! y
, U: }; R( D9 WAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."/ L; j7 F3 z o' N! [+ w
6 j) n! H* R( t" X5 B: oThe business sample, like the consumer sample, expected interest rates to rise.
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, F/ i! a" ~' `Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.! K0 m. ]9 M. j( I
; P! D! x% P) v7 H8 j) ?' N"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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