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August 28, 2007 & g+ D/ j$ u- H& g$ A0 g/ \' s
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Buyer's marketHome sellers forced to slash prices
) v0 p% U' M4 }3 P; {) uBy FRANK LANDRY, CITY HALL BUREAU
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: Q. X i1 d" l; M6 B' g" c/ UHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.
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* D8 ?- b! D7 RAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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+ T: P- Y( B5 }5 z, E"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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3 K2 `& o) z/ M& [As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. 0 k1 F D- T9 J4 a# p; M; R4 U
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. " v$ i& `+ P3 I0 Z) r. u, t
9 D( f+ N2 {- m+ XCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.
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8 \ X% w- m$ c/ B- p) ~He said many sellers are knowingly asking for more than their home can fetch. 2 W6 T5 i% m5 N& j- ]) N; E0 p% e" z
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"And quite frankly, the realtors are getting a bit frustrated," Hall said. 5 t2 n k8 J S1 w V
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." }; k& m! W5 b0 a* A. m) p3 I
; [; e* o# h0 x4 M4 ~There are several theories as to why there are so many homes on the market. + i- j8 j9 p+ P% ^: E+ E1 `
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Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. : s' _+ p8 ? K/ d* V& I2 x7 o
% a6 |2 @( V% j* Z+ A; W8 sOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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1 w3 n. j4 h# V: O5 _Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. % j2 K8 Q3 s" n6 b' R/ A3 q
9 F. d, [5 |) R' k5 oKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. - i/ ^2 R$ H9 r' o) }
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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6 o6 H3 U9 H b& Q. N" LHall said many sellers with homes on the market in Edmonton today won't sell. 7 ] ?# L! s1 g* @& |
2 Y. @2 F. b$ z& H! ~" l0 W4 k$ p- Q"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." ( F ?( W3 F8 y4 g! r, X7 P9 p h* v9 ^
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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