ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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' ^( R% w  k5 w; N! G1 e•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
( w2 x1 A* Q4 e2 v+ d$ r, b$ M0 V! d•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
- Q/ p. U. [% D, p: V1 K$ G/ W•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
; L" c* {3 y# b•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
8 o! ~- q. x5 u& b/ t8 `: t( ^What matters to homeowners:
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- R8 ~7 J% i$ F9 A  a# z" H•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
  c# B6 Z/ Q$ w' u•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
1 V( w( a) k4 h( ]) L5 m•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
  `* Y! ~  _2 ~+ s9 h# f2 x•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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  ~8 T' E. K; l# L' v- X" s. P5 Hhttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.