ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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" O0 G6 b1 K, f  q* C3 T( MCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

•70%:  Feel now is a good time to buy a home in Canada
7 A8 Z3 J7 ~7 A5 E* R$ ~+ u# h5 v) F•1/3:  Expect to move in the next five years
; F7 u4 c/ N& T/ ]•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
  C# S7 t- S$ Z$ Z. x1 N8 A% }What matters to homeowners:

  M* [' @* h: d+ B7 J; @# g6 M•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
: G4 X5 W  N/ x2 A•"Service":  The top reason driving customer satisfaction with brokers.
+ b( G# O/ d- b+ s•"A good relationship":  The top reason behind customer satisfaction with lenders.
* h. n5 R; W$ d- M' n# LOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
  V; a2 K* Y+ z% A7 a  ^) ]•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

# s8 ~3 d, z3 k9 P2 Q* p7 Whttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.