ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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% s" \1 V# `8 }; @. QCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
* U  z2 _$ x# ^* G* |•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
4 K/ E) {  y$ f  t: w9 M) p0 T# W. X+ W•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
; f- s6 [+ w, p: \  O. uWhat matters to homeowners:

  l6 k* B. `( x/ P0 D•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
- v( ]0 V( h: b% w& [•"Service":  The top reason driving customer satisfaction with brokers.
# H) y% ^% W8 f6 }•"A good relationship":  The top reason behind customer satisfaction with lenders.
, ]& j1 p7 \" R: W. ~* Z/ W* A& oOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
0 N+ ?& y9 |+ w5 O8 L•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

http://www.happymortgages.com/newsarticle.asp?id=210
: o9 c2 d% G4 }( x1 j2 _Source:  The chart and all data are courtesy of CMHC.