ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

郭森房贷

CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

6 h$ V: H! g5 n  P•70%:  Feel now is a good time to buy a home in Canada
3 X3 S& |: B; `; _& y•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
: J: T1 M; c5 O8 I: a! g•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
What matters to homeowners:
) [' x5 Q( M. D9 x" |! l& V$ e9 f/ M
•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
- c$ P* f. Y/ gOther interesting market share stats:
$ j" e- w% O- X. Z/ l9 G0 O
•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
4 U1 k% d  E% r) c4 a2 m•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
7 h" P1 Y- @* P' U5 Z) R
3 M/ [8 O: l# w. ]) M1 ~http://www.happymortgages.com/newsarticle.asp?id=210
. i6 l+ ?# j0 {1 P3 }) c& h% N9 MSource:  The chart and all data are courtesy of CMHC.