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A New York state-based company has announced it will be adding genetic material to some high-end products. 3 o5 Q( r3 K% Y- H: V
% h# f2 J; V1 d: ^Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. G1 X! Q0 v) h
, J7 [+ w% T1 Y" ~; h6 O4 nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. / u3 N7 m2 \: }- l
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ; p; X( M' j* q( o4 Y) S7 h
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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% e: X( k; e- i1 V {% n3 JApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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