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A New York state-based company has announced it will be adding genetic material to some high-end products.
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$ ^! Q4 \6 S, _& H3 E& P( r* GApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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5 F" T- }& M2 J8 nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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, q! c( T5 M" P. J, X% ^"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. / i( g* x+ k4 y
; @7 ?, H" p5 z e2 a6 a" |Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 0 e8 K: Z0 S) K: p+ I& i' I" r K
% s9 T4 ~) i: PApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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