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A New York state-based company has announced it will be adding genetic material to some high-end products. 3 e! R8 r& @ E
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. # {9 C% _+ U! Y5 t, Y
+ g. o: Z+ } z6 s& z; }The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ! v7 u1 R1 Z; s/ h# r3 h1 j
, p1 y- g% ], E. E"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. # g$ }: R) ?- l( N
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. # f7 _& q3 ^/ l; S9 t
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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