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A New York state-based company has announced it will be adding genetic material to some high-end products.
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ' h3 n# N, `+ d! d' {3 i
; }5 |" w6 \) z1 s' o/ u1 wThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. . p) |( c& l4 M. ^7 W4 ]7 d
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. . P2 r6 v9 O$ L4 e
0 d, p( G( x K8 ^0 m" d8 t% F4 h2 ?Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 7 [$ R A* W% U( M6 B0 u- \
8 q5 M* c: O8 w9 L3 t3 P9 _Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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