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课文26 征购大饼干筒
# y4 B/ c6 l4 @3 X6 v1 X3 Z( `461. No one can avoid being influenced by advertisements.6 O- h! w1 K: W4 V @, A6 E
没有人能避免受广告的影响。
3 k1 `0 x$ q$ ^: E0 y5 c462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,, V/ K% m: T8 t8 ~/ |
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。$ k- Q8 u: V* q1 ?! C1 _
463. for advertising exerts a subtle influence on us.
6 ?2 j' z+ T5 S 这是因为广告在我们身上施加着一种潜移默化的影响。
: A$ |4 s4 X8 w1 i" v464. In their efforts to persuade us to buy this or that product,' ^9 K* c1 M7 ]9 ^6 m1 ?0 ^
做广告的人在力图劝说我们买下这种产品或那种产品之前,: W- Y4 d* t/ W' y
465. advertisers have made a close study of human nature and have classified all our little weaknesses.( p: Q3 @, \# F# B0 R
已经仔细地研究了人的本性,并把人的弱点进行了分类。
! j" r+ n1 e" W466. Advertisers discovered years ago that all of us love to get something for nothing.1 ?: {: ?, h: ]" @! q
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
3 o1 A' D: N2 _467. An advertisement which begins with the magic word FREE can rarely go wrong.3 C1 R* _8 w" Z( E* A& u& y2 r
凡是用“免费”这个神奇的词开头的广告很少会失败的。
) |0 N* k& ]/ E6 D# y468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.7 X) A0 p0 c/ b) n+ ]
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
3 i8 W+ s- L! K( `0 L& e8 a469. They devise hundreds of competitions which will enable us to win huge sums of money.* H7 ^. `/ h6 k4 w: b5 b
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
* I) K1 Y. h8 N) p9 S470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.% ~. ^6 m, ?1 r* ~
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
! m. u# x) o* z9 l; [, K [471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
" o3 E3 M' |! \" l& I8 [- O) w 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
4 ]0 O: M! l; ]472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
1 s1 ^. r- e* s 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。5 T8 ]7 x2 Q. x) ^$ D3 o
473. The response to this competition was tremendous. M I3 K0 W3 v) @% J2 }3 }
这次竞赛在听众中引起极其热烈的反响。/ Z" D# I: z2 j
474. Before long, biscuits of all shapes and sizes began arriving at the factory.+ ?8 \6 h1 k% {
不久,形状各异,大小不一的饼干陆续送到工厂。4 Q- _( N$ w: s! E. o
475. One lady brought in a biscuit on a wheelbarrow.0 j) S5 t7 ]4 v, [
一位女士用手推车运来一个饼干,. R& @0 o3 H9 W$ v
476. It weighed nearly 500 pounds.8 E& ] ^( x+ t5 Y; V' g$ c" Y
重达500磅左右。7 z" L; I x/ p; I# X& H
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.
0 v b2 P# ~* `! } 相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。2 J: w. B- O2 P* m
478. All the biscuits that were sent were carefully weighed.! A' U7 Y) n' D: V# `) A: }
凡送来的饼干都仔细地称量。4 ^: s ]4 ~1 H0 W! i# I6 p4 c4 L9 U
479. The largest was 713 pounds.( U( x g# u/ n6 L3 L! n
最重的一个达713磅,
! k2 W" o! u* G4 Z; v480. It seemed certain that this would win the prize.; P, K& X8 Y4 t% K" @' o
看来这个饼干获奖无疑了。; i# U$ Y, W& e* Z% s
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
; R0 w, ~- }# o: g- U6 v. K 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。6 u, M. t9 U; h6 O
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
Z4 i9 Z1 ]2 W: j: @! @( }4 R 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
! O- [) \9 s5 l. U; e! S483. It was so heavy that a crane had to be used to remove it from the lorry., i( t% z* _) u* C: L' Q( V4 g" D
饼干份量太重了,用了一台起重机才把它从卡车上卸下。( N% ]9 @1 g- n0 L/ K9 Q( P" `
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.5 R# l" {$ h) h& S
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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