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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
' Z1 I2 R! [8 s" K9 X# U. A- DDuncan Mavin, Financial Post
4 [( {& k' K' D. |% I/ E+ XPublished: Monday, March 26, 2007
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* B) v, \8 S4 O  [% z0 Q0 O' l$ xSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。; {, {% B" w) ?) ^: V4 c  ^  P

4 l- J2 {; ~3 m4 t1 T; f2 l6 `! @% x公司说,这个改变将要在2008年第一季度完成。
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7 I& u& e: u( B4 BTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
3 P; M/ ~( e3 E* U/ f# C) KClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.8 q! r* X. y% a* V# i
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.! O$ A% s0 D, D6 M% ?# g* }
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 g1 \: `+ J6 M- ^) K5 H7 e- E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart., Y3 [" |5 o/ {+ T/ O

2 X& C0 Z: Y- h5 m; ^"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."6 }) z# f4 g: }7 h7 P7 t
dmavin@nationalpost.com
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/ H2 P1 _" @. C* y© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表; g4 b! z3 B$ F  d
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本人翻译不当。标题应该翻译成:
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Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
$ Y* ]2 t1 p. w% ?) `! \' hsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表$ j" r7 n. G& a* Q" [
I have Clarica 商标的人寿保险,
5 t( N6 K5 y3 ksomething will chang???

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Only the brand name will be changed. You don't need do anything.
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