Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
Published: Monday, March 26, 2007
4 |; A3 Z1 _* P
Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

; h/ o$ J" t9 A' O; o7 a0 O5 tClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
+ u! S4 S0 f1 F$ b3 D0 {6 h
& R- X' J: K/ u5 T公司说，这个改变将要在2008年第一季度完成。
) B/ G7 J3 V: s( k
TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
0 e1 U# {  f/ b2 Z  tThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
7 o- M+ ]5 C! v$ \7 A. k9 P3 o
The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
+ m! l8 M; Z9 F+ ?6 [4 I"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
3 b8 P2 l6 q! s+ j5 k$ M) n* b
7 |( x  M+ v  F1 ^6 f: f"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
. M( w5 T/ _% P, J+ O5 T8 w1 X
© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

  n6 W; G' E# e$ {9 j7 Z7 v( H% C本人翻译不当。标题应该翻译成：
( `0 @) |- n0 `. K& S
4 t9 N# }! ]( E% J4 F  nSun Life 要取消Clarica商标
+ W4 C) a7 ]/ c" }+ B
Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
0 n  |3 Y4 A, X5 k

dongfeng301

I have Clarica 商标的人寿保险,
( ]- Q( d: T/ q2 S/ K8 @3 @something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
* P5 A% e9 O3 q/ ]I have Clarica 商标的人寿保险,
something will chang???

3 z8 O( ?7 X# J4 f2 N; ]& Z
9 m; O. J/ k4 {- [# I& B% BOnly the brand name will be changed. You don't need do anything.