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Sun Life to retire Clarica name
' Z1 I2 R! [8 s" K9 X# U. A- DDuncan Mavin, Financial Post
4 [( {& k' K' D. |% I/ E+ XPublished: Monday, March 26, 2007# y8 `8 {- M8 X+ P5 T
* B) v, \8 S4 O [% z0 Q0 O' l$ xSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。; {, {% B" w) ?) ^: V4 c ^ P
4 l- J2 {; ~3 m4 t1 T; f2 l6 `! @% x公司说,这个改变将要在2008年第一季度完成。
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7 I& u& e: u( B4 BTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
3 P; M/ ~( e3 E* U/ f# C) KClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.8 q! r* X. y% a* V# i
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.! O$ A% s0 D, D6 M% ?# g* }
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 g1 \: `+ J6 M- ^) K5 H7 e- E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart., Y3 [" |5 o/ {+ T/ O
2 X& C0 Z: Y- h5 m; ^"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."6 }) z# f4 g: }7 h7 P7 t
dmavin@nationalpost.com
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/ H2 P1 _" @. C* y© Financial Post 2007 |
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