Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
. U: X* F' a1 N  [# nDuncan Mavin, Financial Post
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

3 U9 K1 P1 u% {2 N2 C- s公司说，这个改变将要在2008年第一季度完成。

7 A5 J# U6 |) ^TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
5 \0 r8 {( u/ E% \Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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1 [. `1 J8 E$ X" c3 L" _The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
3 d7 |9 e; l/ N5 `"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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0 A' D/ g0 |# ~2 Z"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
' C1 T; G1 y" o( Ydmavin@nationalpost.com
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  X0 @' Y# b4 c/ T- l: |© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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6 H( d0 v9 }# y9 ~6 c* Q/ y4 q本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
8 E. z7 o7 `- B8 o5 \. YI have Clarica 商标的人寿保险,
something will chang???

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Only the brand name will be changed. You don't need do anything.