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Sun Life to retire Clarica name& J( h9 h I$ Y6 K. T' X/ ~4 O
Duncan Mavin, Financial Post
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9 T5 T; ?2 m% JSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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" y" t8 y5 b3 D% l. N0 `公司说,这个改变将要在2008年第一季度完成。; G5 Z) Q) h6 e8 D
/ B9 \& F+ F* p; y+ zTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
9 v3 l: J: Y. a$ j& hClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
' b8 n8 z6 a7 g* Z7 p4 uThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.8 c% ^* P' b9 |, D" V0 ^
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
6 Q( S$ C* M/ r0 z2 q6 |) Z"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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' |( K7 r( a6 Z5 v"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
/ s- p0 K* U: qdmavin@nationalpost.com
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© Financial Post 2007 |
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