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Sun Life to retire Clarica name
1 G' c. Y7 ^! p% QDuncan Mavin, Financial Post3 W* Z; F. u& c7 T0 V- M
Published: Monday, March 26, 2007: i! d* L' n* _1 j9 T. l
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。- C$ Q, y/ W7 ~9 K/ C, \
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。% d7 R9 y" J: g+ e# r
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。& @, K/ S7 @/ v5 w6 r' x" w4 j
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.7 b+ i6 N/ b/ l, l
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
) i& g0 g) o) y; b9 U6 s* QThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007./ w' ]; I8 |/ Z. V+ m5 y& U
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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7 f+ R2 F& G9 |4 l6 {# F7 U- [# N"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."7 G& i0 H0 ^, h) U# `
dmavin@nationalpost.com
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