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Sun Life to retire Clarica name1 _) q$ m; ~% [8 j+ G: B t
Duncan Mavin, Financial Post2 i- d+ i& @6 R/ u5 E# P8 F7 {
Published: Monday, March 26, 2007$ d; D7 o$ R- M2 H- w
$ J# n0 N& y2 \5 |2 v( QSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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/ H$ ^0 I2 p2 W+ i3 U5 KClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。 {& W" N j7 b* }: L9 [
+ i8 R4 D6 c. o3 c( A) B+ [现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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( _6 i* u1 K; X2 r0 H: S公司说,这个改变将要在2008年第一季度完成。
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6 N2 D( a% N, Q1 h$ w& \/ rTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
8 ]/ Q6 v. i, ^- ?' ^ _8 zClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.5 ~* Z4 C+ u. F3 V. M. |
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.5 Q K. U4 Z& a! s# p# `- W
6 p, q5 w, ?- _; g4 mThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
$ m* M) L1 n3 g+ L" `7 J"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.! D( o" l3 i$ a/ ~7 Q0 a
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
. f5 X+ r/ K7 P, m0 D& sdmavin@nationalpost.com
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© Financial Post 2007 |
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