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Ron Chalmers, The Edmonton Journal
( P6 S( [3 P( K/ g# FPublished: Tuesday, April 03, 20077 |% k! \. I8 l O
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items." \4 ^* R+ A2 ~* q" t
2 U1 p h! k3 J- _, t( P& jLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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' G1 m1 s [4 ~Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.9 T @+ h3 P- X3 R! u/ u
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Is this a good time to buy a house in Alberta?7 [4 J, x( [5 W6 u: s% W2 |0 ~
9 c1 H! ^6 L& k8 Z# XNo, not according to the sample's composite score of 71, showing significant doubt.7 l5 ] o+ h% l G! f$ _
5 x( l( J3 e& RLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years.", r3 h% r+ g! g
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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) s: i# g' y1 \( o( rA question about household incomes drew a score of 141, as most people expected incomes to rise.4 A: X( i: Y# g& `
0 F3 r+ O5 l+ n3 U9 r& ?The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.6 ], X7 B4 I6 D6 U
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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" C2 R8 V+ p, ^2 h: O9 {A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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' X" v3 ?4 T9 ]' cAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.
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& W0 O# X) X9 m! zBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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